The study finds that while people often share misinformation, their decision to do so is not strongly influenced by the accuracy of the information. Instead, factors other than accuracy, such as attention to sensational or engaging content, often drive sharing behaviors. The research suggests that by subtly redirecting users’ attention towards the accuracy of the news, it is possible to improve the quality of information that people share. This indicates that people generally want to share accurate news but may be distracted from this goal by other elements, and it suggests that social media platforms could implement simple changes to help users focus on accuracy and reduce misinformation.