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Misinformation

Welcome to the Agri-food, Climate Change and Rural Misinformation Research Platform

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Misinformation

The Truth Behind Common Agricultural Misinformation

Latest literature

Evils of knowledge sharing and learning: The case of agri-food misinformation in virtual communities of practices in SriGroup behavior and learning in electronic forums: A sociotechnical approachAnalysis of influencing factors of knowledge dissemination and sharing based on the SEIRR modelMexican Banks’ Acceptance and Use of Twitter to Assist in Evaluating Farm Loan Applications: Exploring the Role of AgrSocialmedia for rural advisory services (Note 15. GFRAS Good Practice Notes for Extensionand Advisory Services)Information flow through strong and weak ties in intraorganizational social networksFacebook for digital agricultural extension services: The case of rooftop gardeners in BangladeshA survey of current research on online communities of practice.A life-cycle perspective on online community success.Are full and partial knowledge sharing the same?

Fight Misinformation With The Help of a Network Of Scholars and Practitioners

Online misinformation and disinformation, including agricultural misinformation, are grave threats to both science and society, contributing to science denial and polarization. The recent challenges of the COVID-19 pandemic and political instability have propelled significant efforts in academia and policy to combat misinformation and disinformation in health and politics. Historically, the agri-food and rural community has been vulnerable to this threat, yet it has not received the attention it deserves in scholarly, policy, and practitioner circles. The disastrous impact of agricultural misinformation on organic farming policy in Sri Lanka in 2022 serves as a stark reminder of how smallholders and farmers worldwide are affected by this phenomenon.

Sharing experience with practitioners in Sri Lanka
Sharing lessons with students in Sri Lanka
Team member presenting findings at a conference
Team member in developing content
Attending conference
Celebrating success
Presenting at a conference
Training agricultural extension professionals in Grenada
Demonstrating platform resources for the Dean and colleague at UWI, Trinidad
Team member presenting at IFSA2024
Team member presenting at OMAFRA

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Myths Busted

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Curated Resources

Understanding Agricultural Misinformation in the Digital Age

Explore the complex landscape of agricultural misinformation in today’s digital era. Our research delves into how false information spreads across social media, affecting farmers, consumers, and policymakers. Learn to identify and combat myths about sustainable farming, GMOs, and climate-smart agriculture. Discover tools for fact-checking and critical thinking in the agri-food sector. Join our mission to promote evidence-based practices, foster food security, and support rural communities. Together, we can cultivate a more informed and resilient agricultural future, ensuring sustainable development.

Announcement

Agri-food misinformation

How does misinformation influence the digital agri-food advisory service? Multi-stakeholder Perspectives from Sri Lanka

New Publication Alert: How does misinformation influence the digital agri-food advisory service? Multi-stakeholder Perspectives from Sri Lanka Full…

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Misinformed and Underprepared: How Misinformation Undermines Climate Adaptation and Food Security in the Global South

By Nasir Khan, Postdoctoral Research Fellow, University of Guelph, Canada Climate change is not a distant threat in…

Duoro _Pic

My ESEE 2025 Experience

I captured this photo while visiting the Douro region. A view both captivating and serene in one breath.…

Tracking Misinformation

We have to choose between nutrition or protecting the environment

Red meat, dairy and pork emit more than 70% of greenhouse gases from agriculture, while consisting of just…

It is going to cost a lot to get to net-zero

This is a very common myth but, in the words of Mark Carney, former governor of the Bank…

True: the controversy involving gmos is about technology.

MOST ANTI-GMO ACTIVISTS WON’T ADMIT IT, BUT THEIR REAL CONCERN IS THAT THE TECHNOLOGY SEEMS TO BE CONTROLLED…

Literature Database

Evils of knowledge sharing and learning: The case of agri-food misinformation in virtual communities of practices in Sri Lanka

This study investigates the spread of misinformation related to agriculture in Sri Lankan virtual communities. It discovers that…

Group behavior and learning in electronic forums: A sociotechnical approach

The term “community” is often misused to describe online groups, undermining their potential to develop into genuine communities.…

Analysis of influencing factors of knowledge dissemination and sharing based on the SEIRR model

This study developed a knowledge dissemination model, SEIRR, to analyze the impact of environmental knowledge acquisition, learning willingness,…