Online misinformation and disinformation, including agricultural misinformation, are grave threats to both science and society, contributing to science denial and polarization. The recent challenges of the COVID-19 pandemic and political instability have propelled significant efforts in academia and policy to combat misinformation and disinformation in health and politics. Historically, the agri-food and rural community has been vulnerable to this threat, yet it has not received the attention it deserves in scholarly, policy, and practitioner circles. The disastrous impact of agricultural misinformation on organic farming policy in Sri Lanka in 2022 serves as a stark reminder of how smallholders and farmers worldwide are affected by this phenomenon.