Our Mission

Understanding what Misinformation Research aims to achieve.

What we stand for . . .

Misinformation has been identified as an existential threat by many scholars and international organizations. The world is faced with multiple existential threats like climate change and the COVID crisis on a planetary scale. Our need to have access to truth rooted in science and expert knowledge has been this urgent!
The abundance of information in digital spaces has pushed us to reality vertigo, whereby we no longer know what to trust. Misinformation can spread like digital wildfire, and it is hurting communities around the world.
The agri-food and climate change misinformation research platforms strive to combat information disorder through research, educational and networking opportunities for early career researchers, scholars, policy makers and practitioners. We are also interested in the capacity development of various actors in the agri-food and rural community in combating disinformation and misinformation using different socio-technical approaches, such as critical digital literacy, engaging people in dialogues, social media stewardship initiatives, and awareness programs. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

Mission Statement

At Misinformation Research, our mission is clear
To combat misinformation and promote truth, accuracy, and evidence-based knowledge in an era defined by an overload of digital information.
We recognize the profound impact that misinformation can have on individuals, communities, and society as a whole. To address this challenge, we have dedicated ourselves to the relentless pursuit of knowledge, the promotion of critical thinking, and the dissemination of accurate information.

Our Commitment

Our commitment extends beyond just debunking false claims.
We are committed to fostering a culture of responsible knowledge sharing and nurturing the skills necessary to discern fact from fiction.
Through rigorous research, educational initiatives, and collaborative efforts, we empower individuals and organizations to make informed decisions and contribute to a more informed and resilient global community.

Why It Matters

Misinformation can sway public opinion, influence elections, undermine public health efforts, and even jeopardize our shared understanding of reality.
In a world where information spreads at unprecedented speed, combating misinformation has never been more critical.
By upholding the integrity of information and championing transparency and accuracy, we aim to fortify the foundations of a well-informed society.

Our Approach

Our approach is multifaceted.
We conduct extensive research to uncover the roots of misinformation and share our findings with the world.
We provide educational resources and tools to equip individuals with the skills they need to critically evaluate information sources. We collaborate with experts, organizations, and communities to create a united front against misinformation.

Join Us in the Fight

We invite you to join us in our mission. Together, we can navigate the complexities of the information age, ensuring that truth and evidence-based perspectives prevail over falsehoods and deception.
Explore our initiatives, get involved, and become a part of our efforts to make the digital landscape a place where accuracy, trustworthiness, and informed decision-making flourish.
Together, we can build a future where misinformation holds no sway, and knowledge is the guiding light.