Misinformation is a significant problem in the digital age. It involves spreading inaccurate or false information, which can have damaging consequences. This issue is widespread in public health, politics, and science, but it has not received enough attention in the domains of agri-food and climate change despite its pervasive impact. The rapid spread of misinformation through various media channels erodes trust, distorts reality, and influences decision-making. This requires a concerted effort to not only identify and correct false claims but also to promote critical thinking, media literacy, and responsible knowledge-sharing. Empowering individuals to distinguish fact from fiction can help combat this harmful trend in our increasingly complex information landscape.
What We Do
On a mission to combat misinformation in the digital age of agri-food and rural development.
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Food misinformation, including value chain, processing, marketing and consumption
Issues influencing agri-food knowledge mobilization, advisory services, capacity, technology adoption, and policy
Climate change issues affecting agriculture
Urban agriculture e.g. rooftop gardening, vertical farming.
Crop, livestock, fisheries, including controversial topics, GMO, growth hormone etc.
One health issue influencing prevention and mitigation of health risks such as vector born disease, birds’ flue, monkey pox, covid 19 etc.
Sustainable agriculture practices, organic farming, conservation agriculture, climate smart farming practices.
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Misinformation and disinformation influencing equity, diversity and inclusion in agri-food development
Agriculture 4.0 and emerging issues, including artificial intelligence (AI), precision farming and cellular protein.
Explore the Domains Across which we combat misinformation
Our team of researchers, educators, and advocates is dedicated to addressing misinformation through a multi-faceted approach. This involves conducting extensive research to uncover the origins and impact of misinformation, compiling comprehensive databases of myths and scholarly literature on the topic, and developing educational materials to equip individuals with critical thinking skills. We work collaboratively with experts, organizations, and communities worldwide to combat the spread of false information. Our focus is on domains (explore the above figure) where misinformation research has been overlooked by scholarly communities.
Our commitment goes beyond debunking myths. We are dedicated to promoting a culture of responsible knowledge-sharing by providing access to accurate, evidence-based information for everyone. To achieve this, we offer accessible resources and tools to help individuals distinguish between fact and fiction in the overwhelming sea of information. We acknowledge that misinformation is a global issue, it needs partnerships and collaboration across countries and cultures. By understanding the intricacies of misinformation on a global and local scale, we can better address its root causes and tailor our efforts to combat it effectively.
Join us in our mission to navigate the complexities of the information age and ensure that truth and evidence-based perspectives prevail over falsehoods and deception. Together, we can build a future where misinformation holds no sway, and knowledge is the guiding light.