The article highlights the essential role of ICTs in rural development, focusing on their potential to improve social services, income-generating activities, and governance. Despite these benefits, rural populations in India, especially the poorest, remain underserved, necessitating efforts to reduce access costs, create supportive environments, and develop relevant technologies and infrastructure. Historically, ICTs like TV and radio were used for mass information dissemination, but their impact in rural areas remains limited without inclusive and localized strategies.