The study addresses the risks of misinformation, disinformation, and malinformation in agri-food topics within social media and online communities, noting the lack of comprehensive research and theoretical frameworks in this area. It systematically reviews existing literature and proposes a framework to understand and assess these issues, including categorizing misinformation, identifying sources, and developing countermeasures. This research contributes to the emerging field by integrating insights from various disciplines and providing a foundation for future studies on information integrity in agri-food advisory services.