Data-driven digital participation in agri-food context: Why should C4D and CfSC scholars and practitioners pay attention to information disorder?

This book chapter explores the rise of misinformation in the agricultural sector, driven by advancements in digital communication and social media. It uses the power, profit, and propaganda framework to analyze how economic incentives, power dynamics, and deliberate propaganda contribute to the spread of misleading information. The chapter highlights the importance of addressing these factors to improve information accuracy and support better decision-making in agriculture.