Are ugly people bad people? Of course not! Our need to be beautiful has carried over to our produce! When given a choice, people choose the better-looking product even if the nutritional value is the same. Businesses, stores and people throw tons of food away simply because it doesn’t gleam with perfection. Think about it this way, before genetically modified food, a majority of produce was scuffed up and far from perfect. For example, a grocery store in Provins, France sells ugly produce at a reduced price. Their store increased shopper traffic and profits! We need to change our perfect produce mindset, it might make cents. Don’t discriminate against less than perfect food, it’s shallow.