Title

Alternative Influence: Broadcasting the Reactionary Right on YouTube

Summary

The article emphasizes the role of social networking among influencers on YouTube in disseminating increasingly extremist political views to audiences, promoting trust in these ideologies. By utilizing the “Alternative Influence Network” (AIN), which employs brand influencer techniques to promote mainstream conservatism to white nationalism political positions, YouTube, a key news source for the younger generation, serves as an important platform for far-right influencers to spread propaganda, monetize content, and gain status.

 

 

َAuthor

Lewis, R.

Year

2018

َThematic Area

Communication Studies

Topic

Fake information and Social media

Country

Global

Region

Global

Misinformation Combatting

Misinformation Diffusion

Place Published

APA 7th End Text Citation

Lewis, R. (2018). Alternative Influence: Broadcasting the Reactionary Right on YouTube