A study that aims at exploring the impacts of fake news as a risk specifically for natural food brands, in an attempt to help policy makers and brand marketers in taking informed decisions to protect the trust consumers have in such foods.
Title
Believing and acting on fake news related to natural food: the influential role of brand trust and system trust
Summary
َAuthor
Bezbaruah, Subhalakshmi ; Dhir, Amandeep ; Talwar, Shalini ; Tan, Teck Ming ; Kaur, Puneet
Year
2022
َThematic Area
Communication Studies
Topic
Fake News and Food brands
Country
Bahrain
Region
Asia
Misinformation Combatting
Misinformation Impact
Place Published
BINGLEY
Publisher
Emerald Publishing Limited
Journal
British Food Journal
DOI
https://doi.org/10.1108/BFJ-02-2021-0190
URL
https://doi.org/10.1108/BFJ-02-2021-0190
APA 7th End Text Citation
Bezbaruah, S., Dhir, A., Talwar, S., Tan, T. M., & Kaur, P. (2022). Believing and acting on fake news related to natural food: the influential role of brand trust and system trust. British Food Journal (1966), 124(9), 2937–2962. https://doi.org/10.1108/BFJ-02-2021-0190