Triggered by the hoax news regarding Coca-Cola recalling its product Dasani water due to contamination in the USA, the study aims at studying consumer behavior regarding fake news, based on the persuasion knowledge model (PKM), to help address the problem of fake news in society at large and to assist food brands in specific.
Title
Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust
Summary
َAuthor
Chen, Zifei Fay ; Cheng, Yang
Year
2020
َThematic Area
Communication Studies
Topic
Fake news and Food brands
Country
Albania
Region
North America
Misinformation Combatting
Cross Cutting
Place Published
BINGLEY
Publisher
Emerald Publishing Limited
Journal
The Journal of Product & Brand Management
DOI
https://doi.org/10.1108/JPBM-12-2018-2145
URL
https://doi.org/10.1108/JPBM-12-2018-2145
APA 7th End Text Citation
Chen, Z. F., & Cheng, Y. (2020). Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust. The Journal of Product & Brand Management, 29(2), 188–198. https://doi.org/10.1108/JPBM-12-2018-2145