The use of social media in food risk and benefit communication.

This paper discusses how social media platforms have transformed public communication by providing new ways for individuals to both receive and share information about food risks and benefits. It highlights the opportunities for food risk communicators to utilize various social media tools in a globally interconnected food system, while also addressing challenges related to information accuracy, trust, and credibility of sources. The paper critically examines the structural changes in communication resulting from social media’s evolution and its implications for effective food risk communication strategies.