The article discusses the aftermath of the Cambridge Analytica scandal, which revealed a major privacy breach at Facebook and intensified concerns about the platform’s role in amplifying fake news and hate speech. In response to the crisis, Facebook established the Society and AI Lab (SAIL) to address the societal impact of its algorithms and improve the company’s approach to ethical AI use. The article highlights Facebook’s efforts to repair its reputation, including internal reforms and public relations strategies aimed at demonstrating the company’s commitment to addressing misinformation and privacy issues.