Confirmation bias and the persistence of misinformation on climate change

This article examines how confirmation bias sustains climate change misinformation, using an experimental study that varied message accuracy and content to observe participant reactions. The findings show that people’s perceptions and attitudes toward climate change messages align strongly with their preexisting beliefs, particularly among climate change deniers. Additionally, those with higher certainty in their attitudes showed stronger polarization, reinforcing their initial positions after exposure to both accurate and inaccurate messages.