This chapter analyzes the current use of information and communication technology (ICT) in Communication for Development (C4D), advocating for co-creation and co-design to better address the needs of vulnerable populations. It critiques the traditional top-down approach, where agricultural experts deliver information to farmers, based on Rogers’ Diffusion of Innovation model, arguing that this one-way communication overlooks farmers as innovators and owners of their development. The pandemic highlighted how underutilized ICT tools are in agriculture, as they primarily served to disseminate information rather than engage farmers in problem-solving. The chapter calls for recognizing farmers as innovative problem solvers.