Research on the Online Spread of Rumors about the Quality and Safety of Agricultural Products in the New Media Era Using an Improved SEIRS Model

The study is focused around rumors regarding the safety of agriculture produce in China, in light of the increased use of online media. the authors refer to the terms netizens and rumor fermentation, which provides hints about what is considered important within the study, that is the quick development of fake information online among active internet users and how important it is to understand the networks behind their dissemination. the results are based on data simulation.