This paper explores the nature of rumors, how they start and spread, and how they differ from gossip, emphasizing their role in helping people make sense of ambiguous situations or threats. It examines the psychological motivations behind rumor transmission, including fact-finding, relationship enhancement, and self-enhancement, which drive individuals and groups to spread and believe rumors. The study also highlights the importance of understanding rumors in the context of social cognition, prejudice, organizational trust, and communication, particularly given the current sociopolitical climate.