Socialmedia for rural advisory services (Note 15. GFRAS Good Practice Notes for Extensionand Advisory Services)

The paper discusses how social media serves as a powerful tool for Rural Advisory Services (RAS) by enabling interaction among multiple stakeholders, including public, private, and non-profit sectors. With the increasing accessibility of mobile phones and lower data costs, social media helps reach rural farmers more efficiently, promoting participatory knowledge sharing and collaboration. The study emphasizes the democratization of information, highlighting the importance of engagement, ethical guidelines, and broad-based knowledge dissemination in social media strategies for RAS. Additionally, it emphasizes that social media strategies should be adaptable, allowing for continuous updates based on changing needs and technological advancements.