The article emphasizes that although it might seem reasonable to confront or dispute false information on social media, doing so can amplify its reach and effect. The article bases its argument on research, which demonstrates that interacting with misinformation, even to refute it, increases its visibility and the likelihood that others will see and potentially believe it. This is problematic given the severe consequences of misinformation, which can undermine democracy, incite social unrest, and endanger lives by discouraging vaccination in the case of health-related falsehoods. To combat these effects, the article suggests that the most effective strategy may be to avoid false information altogether.