The article examines the blurred lines between different types of content—news, opinion, advertising, and propaganda—on online platforms. It critiques how the equivalence of all content types in digital media, alongside issues like political framing and the commodification of online content, complicates the distinction between fact and falsehood. The article also reflects on the transformation of content creation into a commercial endeavor, where the drive for clicks and views reshapes both the production and perception of content. Content creators may look for interesting stuff to post not just because they like it but because they want to get a lot of views and make money from it. This mix-up and the drive for views make it even harder to figure out what’s real and what’s fake.