Myth

People cannot change their behaviours in response to carbon pricing

Fact

Many Canadians have more options than they realize. Over time, carbon pricing drives innovation, making cleaner options more affordable.

⚫ In B.C., carbon pricing affected vehicle choices: the carbon tax improved fuel economy by 4%.
• The European Union’s carbon price increased patents for clean technologies by 1% and overall innovation by 10%.

Topic

Carbon Pricing

Label

Myth