“Plants and animals can adapt.”

Wrong again. Because human-caused climate change is happening so rapidly, species simply don’t have time to adapt. Frogs tell the story best: With their semi-permeable skin, unprotected eggs, and reliance on external temperatures to regulate their own, they are often among the first species to die off when ecosystems tip out of balance—and they’re dying off in droves. The Rainforest Alliance chose a frog as its mascot more than 30 years ago precisely because it’s a bio-indicator: A healthy frog population signals a healthy ecosystem, which is what we’ve been working to promote—along with thriving communities—since 1987.