A myth propagated by over-enthusiastic supporters perhaps. So far in India, most organic farmers have turned (or in some cases remained) organic because of their beliefs. The “organic market” exists for a small number of farmers who have access to a few specialised outlets. Otherwise, till people wake up, it is difficult to see every organic farmer getting a premium for his (undoubtedly superior) product. An option for exports has also opened in the last decade which organic farmers can explore only if they are “certified” as organic. There are a few internationally-recognised agencies operating from India who inspect and certify organic farms.
On our part, we have attempted through our organic food division, to bring organic growers and interested organic buyers together. Farmers within our network are assured of a fair price and regular purchase of their produce (subject to following organic management practices as specified by us), and buyers have access to a wide variety of organic food at reasonable prices. Farmers outside our network have to be organic certified or ethically-certified. For more information, please click here.