It is clear why consumers are buying organic products but what are they actually buying? Organic food is a regulated practice that differs only slightly from market to market. Overall, organic farming prohibits the use of pesticides, additional chemical products such as synthetic fertilizers, and genetically modified organisms (GMO). Criteria for organic animal-based products are grazing, increased pasture, animal welfare promotion and the recommendation of using and conserving local breeds.
Organic food usually requires a certification that comes with verified compliance with the above criteria. Consequently, organic produce is heavily regulated.