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Misinforesearch
  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
    • News Stories
  • Involvement
    • Get Involed
    • Literature Database Contribution
    • Tracking Misinformation Contribution
  • More
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  • Stakeholders’ perspectives on the effectiveness of agricultural advisory sources in Ontario: a Q methodology approach

    Modern market and digital forces have transformed agricultural extension into an integrated, pluralistic system across countries such as Canada.  A survey of 49 Ontario agricultural stakeholders was conducted to evaluate which advisory…

  • 3 ways to improve Canada’s wildfire advisory capacity

    According to the Senate’s Canada on Fire report, Canada’s wildfire response stays mostly reactive. This timely piece proposes three fixes. First, treat advisory services as part of disaster prevention, following a U.S.…

  • Exclusion and Exposure: How Social Inequality and Marginalization Shape Climate Vulnerability and Adaptation in Rural Communities

    Focusing on a marginalized, climate-vulnerable region of Pakistan, the study uses a mixed-methods approach (household surveys, focus groups, interviews) grounded in the Model of Proactive Private Adaptation to Climate Change (MPPACC) to…

  • Social acceptance of large language models in agricultural extension and advisory: a rapid review

    This review examines how large language models are being adopted in agricultural extension and advisory services (EAS). It applies two frameworks, Rogers’ Diffusion of Innovation and Wüstenhagen et al.’s Social Acceptance Framework…

  • When digital spaces turn hostile: online toxicity and its professional toll on agricultural extension workers in Bangladesh.

    This study looks at online hostility toward agricultural extension officers. It uses a Vietnamese coconut tree project in Bangladesh as its case. The analysis combines coded comments (3,618 across Facebook and YouTube)…

  • Misinformation in Agriculture: How Actors Shape Agricultural Information Systems

    This study looks at how misinformation spreads through Nigeria’s agricultural information system. It focuses on how this affects climate change adaptation. Online surveys with 128 farmers and interviews with key actors were…

  • Discourses on the roots and resilience of climate misinformation: perspectives from the Canadian agri-food sector

    The study identifies three distinct perspectives: “Ideology Over Evidence,” “The Literacy Gap,” and “The Platform Problem.” Together, they show that climate misinformation cannot be addressed through fact-checking alone. Political and identity-based beliefs,…

  • Evils of knowledge sharing and learning: The case of agri-food misinformation in virtual communities of practices in Sri Lanka

    This study investigates the spread of misinformation related to agriculture in Sri Lankan virtual communities. It discovers that false information is widespread and influenced by cultural, political, and societal factors. Members with…

  • Group behavior and learning in electronic forums: A sociotechnical approach

    The term “community” is often misused to describe online groups, undermining their potential to develop into genuine communities. Transforming a group into a community requires specific processes and practices, as evident in…

  • Analysis of influencing factors of knowledge dissemination and sharing based on the SEIRR model

    This study developed a knowledge dissemination model, SEIRR, to analyze the impact of environmental knowledge acquisition, learning willingness, learning ability, and knowledge forgetting speed on knowledge sharing. Simulation results showed that improving…

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    University of Guelph

    50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

    Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

    The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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