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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
    • News Stories
  • Involvement
    • Get Involed
    • Literature Database Contribution
    • Tracking Misinformation Contribution
  • More
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  • Mexican Banks’ Acceptance and Use of Twitter to Assist in Evaluating Farm Loan Applications: Exploring the Role of Agricultural Loans on Food Security

    This research examines how Mexican banks use the Ministry of Agriculture’s Twitter updates to inform their agricultural lending decisions. Interviews with 14 agricultural loan administrators revealed that Twitter provided real-time, specific crop…

  • Socialmedia for rural advisory services (Note 15. GFRAS Good Practice Notes for Extensionand Advisory Services)

    The paper discusses how social media serves as a powerful tool for Rural Advisory Services (RAS) by enabling interaction among multiple stakeholders, including public, private, and non-profit sectors. With the increasing accessibility…

  • Information flow through strong and weak ties in intraorganizational social networks

    The study compares the roles of strong and weak ties in facilitating information flow within intraorganizational social networks. It finds that strong ties are more effective for sharing information about activities within…

  • Facebook for digital agricultural extension services: The case of rooftop gardeners in Bangladesh

    This research investigates how Facebook groups can aid urban rooftop gardeners by filling an existing information gap. Utilizing the Theory of Virtual Community Practice, the investigation examined communication patterns in two Facebook…

  • A survey of current research on online communities of practice.

    This literature review highlights the potential development of communities of practice through networked technology and remote collaboration. Communities of practice are characterized by diverse expertise, fluid movement from novice to expert, and…

  • A life-cycle perspective on online community success.

    This study reviews online communities research using the information systems lifecycle framework, proposing a sequence for incorporating success conditions during initiation and development. Online communities evolve through distinct lifecycle stages, and recommendations…

  • Are full and partial knowledge sharing the same?

    This study investigates the differences between full knowledge sharing (KS) and partial KS, proposing that they are distinct behaviors with unique characteristics, risks, and motivations. The results support this proposition, revealing that…

  • Flogging a dead norm? Newspaper coverage of anthropogenic climate change in the United States and United Kingdom from 2003 to 2006

    This paper examines the impact of the journalistic norm of ‘balanced’ reporting on the portrayal of scientific consensus regarding human-induced climate change in the US and UK from 2003 to 2006. It…

  • Boomerang Effects in Science Communication: How Motivated Reasoning and Identity Cues Amplify Opinion Polarization About Climate Mitigation

    This paper critiques the deficit model of science communication, which posits that increased dialogue about scientific issues will align public opinion with scientific consensus. Instead, it finds that communication about climate change…

  • Illusory correlation and the maintenance of stereotypic beliefs. Journal of Personality and Social Psychology

    This paper investigates how cognitive processes contribute to the persistence of social stereotypes through three experiments involving 150 high school and undergraduate students. Participants were presented with sentences describing various occupational groups…

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    University of Guelph

    50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

    Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

    The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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