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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
    • News Stories
  • Involvement
    • Get Involed
    • Literature Database Contribution
    • Tracking Misinformation Contribution
  • More
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  • Investigating knowledge dissemination and social media use in the farming network to build trust in Smart Farming Technology adoption.

    This paper explores how farmer networks and social media impact the adoption of smart farming technology (SFT), particularly focusing on trust in knowledge dissemination. The study, using interviews and a netnographic approach,…

  • How communication affects the adoption of digital technologies in soybean production: A survey in Brazil.

    This study examines how different forms of communication—mass media, social media, and interpersonal meetings—affect the adoption of digital technologies in soybean production in Brazil. The survey of 461 Brazilian soybean farmers revealed…

  • The paradox of digital participation and misinformation: Lessons from online agri-food communities of practice in Trinidad and Tobago.

    The book chapter explores the challenges farmers face with digital participation, particularly focusing on information credibility and bias. It highlights that many agricultural initiatives focus on improving farmers’ use of digital platforms…

  • The effect of social network sites usage in climate change awareness in Latin America

    This study employs data from the 2017 survey to explore the impact of social network site usage on climate change awareness across 18 Latin American countries. The research identifies the socioeconomic factors…

  • Experiences of modernity in the greenhouse: A cultural analysis of a physicist “trio” supporting the backlash against global warming.

    This paper explores the cultural and historical dimensions shaping US climate science politics, focusing on physicists from the George C. Marshall Institute. It examines why these scientists supported the environmental backlash to…

  • Pesticide misuse among small Andean farmers stems from pervasive misinformation by retailers

    A study that aimed at exploring the responsibility of pesticide retailers in the misuse of pesticides among farmers, an issue according to the authors not well documented and blame usually directed at…

  • Fake News, Fact Checking, and Partisanship: The Resilience of Rumors in the 2018 Brazilian Elections

    A study aimed at studying the effectiveness of fact checking during elections in developing countries, based on the finding that fact checking reduced misinformation during elections in developed countries. the findings suggest…

  • Posts Supporting Anti-Environmental Policy in Brazil are Shared More on Social Media

    A study on the “firefighter cattle” argument that went viral in Brazil, affecting environmental policy that negatively impacted the protection of biodiversity through the spread of pseudoscience and misinformation in social media.

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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