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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
    • News Stories
  • Involvement
    • Get Involed
    • Literature Database Contribution
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  • The Social Psychology of Gullibility: Conspiracy Theories, Fake News and Irrational Beliefs. Routledge.

    The book explores the social and cognitive psychology behind human judgments and decisions, and highlights topics such as conspiracy theories, political gullibility, and the influence of the internet on human credulity.

  • Issue Importance and the Correction of Misinformation

    the study explores why the correction of misinformation works at certain occasions and doesn’t at others, it suggests that the more an individual is concerned about a topic, the more difficult it…

  • Misinformation and Its Correction: Continued Influence and Successful Debiasing

    An interesting article that discusses the spread of misinformation, the reasons behind it, its impact, costs and suggests strategies to tackle it.

  • Climate, Chaos and Collective Behaviour : A Rising Fickleness

    The book is comprised of 11 chapters with each one presenting a specific case study, where the principles of chaos theory are linked to social science. It focuses on two disciplines, mass…

  • Oh, the dangers of dihydrogen monoxide

    The article discusses the results of an experiment conducted with the aim of studying people’s response to pessimists who use “Junk Science” to spread fear among the general public. The survey collects…

  • Information overload and misinformation sharing behaviour of social media users: Testing the moderating role of cognitive ability

    the paper discusses the effect of cognative ability as well as information fatigues on the spread of misinfomration. it shows that people with higher cognative ability are less likely to share misinformation…

  • The Role of Social Media Content Format and Platform in Users’ Engagement Behavior

    An interesting study on users/ fans engagement behavior were analyzed, with Facebook and Instagram being the field of study, or the source of data. The results are very insightful especially for firms…

  • Something that They Never Said: Multimodal Disinformation and Source Vividness in Understanding the Power of AI-Enabled Deepfake News

    A study about deepfake news with focus on video content rather than text based fake news, with the main aim of elevating the tools related to audience inoculation. Among its findings it…

  • Think before you Share: Beliefs and emotions that shaped COVID-19 (Mis)information vetting and sharing intentions among WhatsApp users in the United Kingdom

    An interesting study introducing the aspects of hope, confusion and anxiety as important elements for strategies that wish to tackle misinformation, especially within the health sector. in other words, adding the human/emotional…

  • The Psychological Drivers of Misinformation Belief And Its Resistance To Correction

    A review on the psychological drivers of misinformation, with an important highlight on what is know as the continued influence effect, that is the influence of misinformation even after the info has…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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