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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
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    • Get Involed
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  • Social network analysis of spreading and exchanging information on Twitter: the case of an agricultural research and education centre in Mexico

    This paper investigates how a research and education center in Mexico utilized Twitter to connect and engage within an agricultural research and education community. Through Social Network Analysis (SNA) of 1585 tweets,…

  • Social Media for Enhancing Innovation in Agri-food and Rural Development: Current Dynamics in Ontario, Canada

    This paper explores how digital tools, particularly social media like Facebook, Twitter, and blogs, are used in agricultural and rural development for innovation. It examines whether these Web 2.0 technologies enable more…

  • Retweet: A popular information diffusion mechanism – A survey paper

    This paper provides an overview of research focused on retweet prediction and the analysis of retweeting behavior on social media platforms like Twitter. By examining various studies, it explores why users retweet…

  • The rise of the network society

    The book “investigates how information technologies shape a new social order termed the “Network Society,” exploring their impacts on economics, politics, culture, and identity within the framework of globalization and informational capitalism.

  • The concept of digital capitalism

    This article defines capitalism as both an abstract system and a historical phenomenon, reformulates the concept of digital capitalism, and explores the relationship between digital media and capitalism for future research.

  • The Role of Social Media Content Format and Platform in Users’ Engagement Behavior

    An interesting study on users/ fans engagement behavior were analyzed, with Facebook and Instagram being the field of study, or the source of data. The results are very insightful especially for firms…

  • Social Media And Everyday Politics

    The book discusses the serious and the mundane aspects of everyday social media, it suggests that the seemingly mundane activities on social media are eventually changing the face of politics and social…

  • When Falsehood Wins? Varied Effects Of Sensational Elements On Users’ Engagement With Real And Fake Posts

    The study compared between fake and real microblogs, specifically those related to COVID 19. And interesting finding was that fake news utilized anger and disgust to gain attention, they also used more…

  • Something that They Never Said: Multimodal Disinformation and Source Vividness in Understanding the Power of AI-Enabled Deepfake News

    A study about deepfake news with focus on video content rather than text based fake news, with the main aim of elevating the tools related to audience inoculation. Among its findings it…

  • Think before you Share: Beliefs and emotions that shaped COVID-19 (Mis)information vetting and sharing intentions among WhatsApp users in the United Kingdom

    An interesting study introducing the aspects of hope, confusion and anxiety as important elements for strategies that wish to tackle misinformation, especially within the health sector. in other words, adding the human/emotional…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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