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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
    • News Stories
  • Involvement
    • Get Involed
    • Literature Database Contribution
    • Tracking Misinformation Contribution
  • More
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  • Climate, Chaos and Collective Behaviour : A Rising Fickleness

    The book is comprised of 11 chapters with each one presenting a specific case study, where the principles of chaos theory are linked to social science. It focuses on two disciplines, mass…

  • Social media? It’s serious! Understanding the dark side of social media

    A very interesting paper on the drakside of social media, which can be unquantifiable and often unretrievable and nonforgiving in nature. The paper studies the important forces at play, using the social…

  • The Political Relevance of Food Media and Journalism: Beyond Reviews and Recipes

    The book presents the idea that food, journalism, and politics are all interconnected and that food blogs are far from being trivial, regardless of how they may seem on the social media…

  • Social Media and Crisis Communication

    The book addresses a number of very important topics related to communication including but not limited to: communication in crisis management, communication theory, disaster, ethics, mobile media, social media, social network and…

  • Public Interest and Private Rights In Social Media

    The book focuses on the use and impact of social media and where they see it heading as a platform, keeping in mind it was published in 2012. the legal aspects are…

  • The Role of Social Media Content Format and Platform in Users’ Engagement Behavior

    An interesting study on users/ fans engagement behavior were analyzed, with Facebook and Instagram being the field of study, or the source of data. The results are very insightful especially for firms…

  • Social Media And Everyday Politics

    The book discusses the serious and the mundane aspects of everyday social media, it suggests that the seemingly mundane activities on social media are eventually changing the face of politics and social…

  • When Falsehood Wins? Varied Effects Of Sensational Elements On Users’ Engagement With Real And Fake Posts

    The study compared between fake and real microblogs, specifically those related to COVID 19. And interesting finding was that fake news utilized anger and disgust to gain attention, they also used more…

  • Old and New Actors and Phenomena in the Three-M Processes of Life and Society: Medicalization, Moralization and Misinformation

    A book that brings together a number of articles related to medicalization, taking the reader on journey regarding the development of information about certain topics as well as misinformation or so called…

  • Misinformation In the Media: Global Coverage of GMOs 2019-2021

    A study on GMO misinformation in the media. The results show that the misinformation problem regarding the research topic supersedes that of other highly debatable subjects such as COVID, climate change and…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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