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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
    • News Stories
  • Involvement
    • Get Involed
    • Literature Database Contribution
    • Tracking Misinformation Contribution
  • More
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  • Group behavior and learning in electronic forums: A sociotechnical approach

    The term “community” is often misused to describe online groups, undermining their potential to develop into genuine communities. Transforming a group into a community requires specific processes and practices, as evident in…

  • Analysis of influencing factors of knowledge dissemination and sharing based on the SEIRR model

    This study developed a knowledge dissemination model, SEIRR, to analyze the impact of environmental knowledge acquisition, learning willingness, learning ability, and knowledge forgetting speed on knowledge sharing. Simulation results showed that improving…

  • Mexican Banks’ Acceptance and Use of Twitter to Assist in Evaluating Farm Loan Applications: Exploring the Role of Agricultural Loans on Food Security

    This research examines how Mexican banks use the Ministry of Agriculture’s Twitter updates to inform their agricultural lending decisions. Interviews with 14 agricultural loan administrators revealed that Twitter provided real-time, specific crop…

  • Socialmedia for rural advisory services (Note 15. GFRAS Good Practice Notes for Extensionand Advisory Services)

    The paper discusses how social media serves as a powerful tool for Rural Advisory Services (RAS) by enabling interaction among multiple stakeholders, including public, private, and non-profit sectors. With the increasing accessibility…

  • Information flow through strong and weak ties in intraorganizational social networks

    The study compares the roles of strong and weak ties in facilitating information flow within intraorganizational social networks. It finds that strong ties are more effective for sharing information about activities within…

  • A survey of current research on online communities of practice.

    This literature review highlights the potential development of communities of practice through networked technology and remote collaboration. Communities of practice are characterized by diverse expertise, fluid movement from novice to expert, and…

  • A life-cycle perspective on online community success.

    This study reviews online communities research using the information systems lifecycle framework, proposing a sequence for incorporating success conditions during initiation and development. Online communities evolve through distinct lifecycle stages, and recommendations…

  • Are full and partial knowledge sharing the same?

    This study investigates the differences between full knowledge sharing (KS) and partial KS, proposing that they are distinct behaviors with unique characteristics, risks, and motivations. The results support this proposition, revealing that…

  • Boomerang Effects in Science Communication: How Motivated Reasoning and Identity Cues Amplify Opinion Polarization About Climate Mitigation

    This paper critiques the deficit model of science communication, which posits that increased dialogue about scientific issues will align public opinion with scientific consensus. Instead, it finds that communication about climate change…

  • Illusory correlation and the maintenance of stereotypic beliefs. Journal of Personality and Social Psychology

    This paper investigates how cognitive processes contribute to the persistence of social stereotypes through three experiments involving 150 high school and undergraduate students. Participants were presented with sentences describing various occupational groups…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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