Believing and acting on fake news related to natural food: the influential role of brand trust and system trust
A study that aims at exploring the impacts of fake news as a risk specifically for natural food brands, in an attempt to help policy makers and brand marketers in taking informed…
Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust
Triggered by the hoax news regarding Coca-Cola recalling its product Dasani water due to contamination in the USA, the study aims at studying consumer behavior regarding fake news, based on the persuasion…
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