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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
    • News Stories
  • Involvement
    • Get Involed
    • Literature Database Contribution
    • Tracking Misinformation Contribution
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  • Decolonial AI: Decolonial Theory as Sociotechnical Foresight in Artificial Intelligence

    The article examines the implications of decolonizing AI, focusing on how colonial legacies and racial logics influence current AI practices. Drawing from the context of South Africa, it explores the concept of…

  • Conspiracy theories may seem irrational – but they fulfill a basic human need.

    The article emphasizes that even though conspiracy theories about COVID-19 are typically illogical and detrimental, they are not indicative of a mental health issue. Instead, these theories can be seen as attempts…

  • Beyond false balance: How interpretive journalism shapes media coverage of climate change

    This study examines how transnational media frames climate change as a human-induced risk and manages contrarian views. It reveals that journalism has shifted from a balanced approach to a more interpretive style,…

  • Deconstructing climate misinformation to identify reasoning errors.

    Misinformation about climate change misleads the public and hinders policy support due to reliance on heuristics. Inoculation theory, using critical thinking to explain fallacies in denialist claims, can effectively counteract this. Analysis…

  • Neutralizing misinformation through inoculation: Exposing misleading argumentation techniques reduces their influence

    This study investigates the impact of climate change misinformation on public perception and policy support, it finds that false-balance media coverage and misleading information polarize opinions, particularly among free-market supporters. Pre-emptive inoculation…

  • Consensus on consensus: A synthesis of consensus estimates on human‐caused global warming.

    This paper synthesizes six independent studies, finding a 90%-100% consensus among publishing climate scientists that humans are the cause for global warming. Surveys of these papers also support the 97% consensus, contrasting…

  • Public engagement with climate change: The role of human values

    Human values play an important role in shaping engagement with climate change, with the paper reviewing literature on how these values and cultural worldviews affect public responses. It emphasizes the need for…

  • The idea of climate change as a belief system: Why climate activism resembles a religious movement

    This article examines how discussions and actions related to climate change are often influenced by belief systems. It points out that scientists, media personnel, and activists may unintentionally adhere to models shaped…

  • Support for climate policy and societal action are linked to perceptions about scientific agreement

    Misconceptions about climate scientists’ agreement on global warming significantly reduce public support for climate policies. The belief that scientists disagree undermines key supportive beliefs about climate change, such as its reality, human…

  • Primed for Accuracy: A Cognitive Approach to Fighting Misinformation on Twitter.

    Current research indicates that prompting users to focus on accuracy improves the quality of news they share online. An extensive survey experiment on COVID-19 headlines shows that various accuracy prompts can successfully…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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