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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
    • News Stories
  • Involvement
    • Get Involed
    • Literature Database Contribution
    • Tracking Misinformation Contribution
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  • Social media and cookies: challenges for online privacy

    This paper examines how Web 2.0 and social media have introduced “mass self-communication,” which empowers users but also poses privacy risks. It highlights the paradox of social media’s potential benefits and downsides,…

  • PAPA Knows Best: Principles for the Ethical Sharing of Information on Social Networking Sites

    This paper explores how social networking sites have transformed the information society described by Mason 23 years ago, prompting a reevaluation of social contracts meant to protect society members. It examines historical…

  • Expanding the reach of extension through social media

    This paper discusses how Extension professionals can use social media to enhance traditional technology transfer methods and reach new audiences. It highlights the increasing popularity of social media and its potential to…

  • Entrepreneurial Extension Conducted via Social Media

    This paper highlights how the widespread availability of the Internet has led to the rise of social media, creating new communication opportunities for Extension professionals and businesses. A team at Penn State…

  • Do Social Media Support ‘Social’ Change? Insights from a Communication for Social Change Perspective in Agriculture and Rural Development

    This paper discusses the shift from individual to collective and system-wide communication processes in agricultural and rural development. It highlights the potential of social media and integrated media (like radio+) to foster…

  • Making sense in the cloud: Farm advisory services in a smart farming future.

    This paper explores how data-driven smart farming technologies are reshaping the relationship between farmers and advisors. It highlights the evolving role of advisors in interpreting farm data and helping farmers adapt their…

  • Social media as a new playing field for the governance of agro-food sustainability

    This article explores the influence of social media on agro-food sustainability governance by identifying three key pathways: the creation of public “hypes” around sustainability issues, opportunities for food movements to self-organize, and…

  • The use of social media in food risk and benefit communication.

    This paper discusses how social media platforms have transformed public communication by providing new ways for individuals to both receive and share information about food risks and benefits. It highlights the opportunities…

  • Agricultural policy in the era of digitalisation

    This paper explores how digitalization in agriculture can reshape agricultural policy to better address sustainability challenges. It introduces an analytical framework that examines how digital tools could enhance the design and effectiveness…

  • Risk communication and social media during food safety crises: a study of stakeholders’ opinions in Ireland. 

    The paper explores the role of social media in food safety crises, focusing on how stakeholders in Ireland perceive its use for risk communication. It highlights that most stakeholders view social media…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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