A theory of social comparison processes.
This paper discusses an expanded theory on opinion influence processes within social groups, originally published in prior research. The authors extend this theory to encompass not just opinion formation but also the…
Investigating knowledge dissemination and social media use in the farming network to build trust in Smart Farming Technology adoption.
This paper explores how farmer networks and social media impact the adoption of smart farming technology (SFT), particularly focusing on trust in knowledge dissemination. The study, using interviews and a netnographic approach,…
Misinformation vs. disinformation: What to know about each form of false information, and how to spot them online.
The article explains the difference between misinformation (false information shared without harmful intent) and disinformation (deliberately false information created to deceive). It highlights the impact of both and provides tips on how…
How communication affects the adoption of digital technologies in soybean production: A survey in Brazil.
This study examines how different forms of communication—mass media, social media, and interpersonal meetings—affect the adoption of digital technologies in soybean production in Brazil. The survey of 461 Brazilian soybean farmers revealed…
Systematic review of misinformation in social and online media for the development of an analytical framework for Agri‑Food sector.
The study addresses the risks of misinformation, disinformation, and malinformation in agri-food topics within social media and online communities, noting the lack of comprehensive research and theoretical frameworks in this area. It…
Perceptions towards information communication technologies and their use in agricultural extension: Case study from South Wollo, Ethiopia
This study explores how agricultural extension experts in Ethiopia use and perceive Information Communication Technologies (ICTs) in extension organizations, focusing on Agricultural Knowledge Centers (AKCs). It finds that while experts generally view…
Nutrition misinformation: How to identify fraud and misleading claims
This paper addresses the challenges consumers face in navigating nutrition information and identifying health fraud. With the increasing awareness of the link between diet and health, many consumers are making personal health…
Digital communication for agricultural and rural development: Participatory practices in a post-COVID age
This book explores the challenges and opportunities of digital communication and participation in agricultural and rural development, particularly in the wake of the COVID-19 pandemic. It highlights how digital technology has become…
The paradox of digital participation and misinformation: Lessons from online agri-food communities of practice in Trinidad and Tobago.
The book chapter explores the challenges farmers face with digital participation, particularly focusing on information credibility and bias. It highlights that many agricultural initiatives focus on improving farmers’ use of digital platforms…
Analyzing misinformation through the lens of systems thinking
Misinformation and disinformation are increasingly undermining public trust, with harmful effects such as promoting false health information and increasing polarization. Current approaches, including enhancing digital literacy, have had mixed results due to…
