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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
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    • Get Involed
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  • Climate change and the media. International Encyclopedia of the Social and Behavioral Sciences

    This book by Schafer highlights the need for more inclusive research on media portrayals of climate change. By incorporating non-Western countries and diverse media formats in studies, the book advocates for a…

  • Structure and content of the discourse on climate change in the blogosphere: The big picture

    Through a combination of community detection and probabilistic topic modeling, this article analyzes the discourse on climate change in the English-language blogosphere. It finds distinct communities of skeptics and accepters with significant…

  • Misinformation, Disinformation, And Malinformation: Clarifying The Definitions And Examples In Disinfodemic Times

    The goal of the paper is to provide an understanding of the three terms: misinformation, disinformation, and malinformation based on 16 parameters linked to their intentionality. The paper concludes that definition is…

  • Inoculating the Public against Misinformation about Climate Change

    Explores how to address climate change by countering politicization and misinformation. Emphasizes the importance of expert consensus and how inoculating public attitudes against misinformation can counteract these issues.

  • Just another clickbait title: A corpus-driven investigation of negative attitudes toward science on Reddit

    A study to analyze the content of and motivations behind negative attitudes toward science without researcher intervention and by utilizing corpus-driven discourse analysis, the source of data from the social content website…

  • What Constitutes Disinformation? Disinformation Judgment, Influence of Partisanship, and Support for Anti-Disinformation Legislation

    A study that attempts to understand how people define the term “Disinformation” and how the way it’s defined affects the problems the stem from it.

  • Fake news as a two-dimensional phenomenon: a framework and research agenda

    A review of a number of studies in the aim of defining the term “Fake news” in response to its recent abusive use. In its findings the paper proposes that “Fake News”…

  • Believing and acting on fake news related to natural food: the influential role of brand trust and system trust

    A study that aims at exploring the impacts of fake news as a risk specifically for natural food brands, in an attempt to help policy makers and brand marketers in taking informed…

  • Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust

    Triggered by the hoax news regarding Coca-Cola recalling its product Dasani water due to contamination in the USA, the study aims at studying consumer behavior regarding fake news, based on the persuasion…

  • Social media? It’s serious! Understanding the dark side of social media

    A very interesting paper on the drakside of social media, which can be unquantifiable and often unretrievable and nonforgiving in nature. The paper studies the important forces at play, using the social…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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