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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
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    • Get Involed
    • Literature Database Contribution
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  • Illusory correlation and the maintenance of stereotypic beliefs. Journal of Personality and Social Psychology

    This paper investigates how cognitive processes contribute to the persistence of social stereotypes through three experiments involving 150 high school and undergraduate students. Participants were presented with sentences describing various occupational groups…

  • Empathy constrained: Prejudice predicts reduced mental simulation of actions during observation of outgroups.

    This paper explores the concept of perception-action coupling, which involves the activation of neural systems associated with action when observing others’ actions and its relationship to empathy and group identity. The researchers…

  • Selective Use of Heunrstic and Systematic Processing Under Defense Motivation

    This study examines how defense motivation influences the processing of heuristic cues using the heuristic-systematic model. College students evaluated a proposed mandatory essay-exam program with opinion poll results as heuristic cues, showing…

  • The case for motivated reasoning

    The paper discusses how motivation influences reasoning by affecting the cognitive processes individuals use to access, construct, and evaluate beliefs. It posits that the desire for accuracy leads to the use of…

  • Climate change, cultural cognition, and media effects: Worldviews drive news selectivity, biased processing, and polarized attitudes. 

    This paper investigates the intersection of cultural cognition theory and news media’s influence on public attitudes toward climate change. It reveals that individuals align their opinions on politically charged issues with their…

  • Social and heuristic approaches to credibility evaluation online

    This paper explores how individuals assess information and source credibility in the context of the vast online information landscape. By analyzing focus group data from 109 participants, the study challenges the assumption…

  • How attitude strength biases information processing and evaluation on the web

    This study investigates how the strength of students’ attitudes affects their processing and evaluation of information online, focusing on the contentious topic of organic foods. The findings reveal that students with strong…

  • Should the moral core of climate issues be emphasized or downplayed in public discourse? Three ways to successfully manage the double-edged sword of moral communication

    This paper examines the challenge communicators face when framing climate issues through moral appeals, which can both motivate action and trigger defensive responses that hinder problem-solving. It reviews social-psychological research showing that…

  • Confirmation Bias through Selective Overweighting of Choice-Consistent Evidence

    This article explores how prior choices can bias their interpretation of new evidence, a phenomenon known as confirmation bias. The researchers developed a task to investigate how an initial decision affects the…

  • Confirmation bias and the persistence of misinformation on climate change

    This article examines how confirmation bias sustains climate change misinformation, using an experimental study that varied message accuracy and content to observe participant reactions. The findings show that people’s perceptions and attitudes…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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