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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
    • News Stories
  • Involvement
    • Get Involed
    • Literature Database Contribution
    • Tracking Misinformation Contribution
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  • Belief echoes: The persistent effects of corrected misinformation

    The paper investigates the phenomenon of “belief echoes,” where exposure to discredited negative information influences attitudes and beliefs. Through three experiments, the author demonstrates that these echoes can arise from both automatic…

  • Posttruth, truthiness, and alternative facts: Information behavior and critical information consumption for a new age

    The paper explores fake news, primarily created to generate profit through clicks and views while also serving to mislead the public. It highlights how quickly fabricated news can spread without verification, leading…

  • Fake news and the willingness to share: a schemer schema and confirmatory bias perspective

    The paper discusses a theoretical framework for how corporations and brands can effectively respond to the issue of fake news. It introduces a matrix that analyzes the interaction between the transparency of…

  • Deepfake news: AI-enabled disinformation as a multi-level public policy challenge

    The paper examines the implications of “DeepFake” technology for democratic societies, highlighting the challenges posed by AI-generated multimedia disinformation. It analyzes DeepFakes at two levels: as a pervasive element in the information…

  • Protecting against misinformation: Evaluating the effectiveness of three techniques to reduce memory conformity

    This paper investigates the memory conformity effect, where individuals’ recollections of an event, such as a crime, can be influenced by discussing it with others. The study aims to enhance the quality…

  • From individual to collective: Collective memory from a psychological perspective.

    This paper discusses the evolution of collective memory research, contrasting Maurice Halbwachs’s sociological perspective with the more individualistic approach often taken in psychological studies. It argues that psychology’s focus on individual memory…

  • Can’t We Just Disregard Fake News? The Consequences of Exposure to Inaccurate Information

    This study explores the impact of exposure to inaccurate information on individuals’ thoughts and actions, showing that even when people have the knowledge to reject falsehoods, inaccuracies can still influence their decisions…

  • Fool me twice: The consequences of reading (and rereading) inaccurate information

    This paper examines how readers process inaccuracies in texts, particularly when the content contradicts well-known historical events. Two experiments revealed that readers take longer to process inaccurate information but this difficulty is…

  • Updating accounts following a correction of misinformation

    This research explores how corrected misinformation affects anaphoric inferences during reading. Participants read stories with either corrected misinformation or no misinformation, then judged the appropriateness of anaphoric referents. Initially, corrections of misinformation…

  • Misleading postevent information and memory for events: Arguments and evidence against memory impairment hypotheses

    This paper challenges the claim that post event misinformation alters memory of an original event, arguing that previous studies used flawed methods to assess this effect. The authors introduce a more suitable…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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