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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
    • News Stories
  • Involvement
    • Get Involed
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  • A theory of social comparison processes.

    This paper discusses an expanded theory on opinion influence processes within social groups, originally published in prior research. The authors extend this theory to encompass not just opinion formation but also the…

  • Misinformation vs. disinformation: What to know about each form of false information, and how to spot them online.

    The article explains the difference between misinformation (false information shared without harmful intent) and disinformation (deliberately false information created to deceive). It highlights the impact of both and provides tips on how…

  • Systematic review of misinformation in social and online media for the development of an analytical framework for Agri‑Food sector.

    The study addresses the risks of misinformation, disinformation, and malinformation in agri-food topics within social media and online communities, noting the lack of comprehensive research and theoretical frameworks in this area. It…

  • Nutrition misinformation: How to identify fraud and misleading claims

    This paper addresses the challenges consumers face in navigating nutrition information and identifying health fraud. With the increasing awareness of the link between diet and health, many consumers are making personal health…

  • Digital communication for agricultural and rural development: Participatory practices in a post-COVID age

    This book explores the challenges and opportunities of digital communication and participation in agricultural and rural development, particularly in the wake of the COVID-19 pandemic. It highlights how digital technology has become…

  • Analyzing misinformation through the lens of systems thinking

    Misinformation and disinformation are increasingly undermining public trust, with harmful effects such as promoting false health information and increasing polarization. Current approaches, including enhancing digital literacy, have had mixed results due to…

  • Data-driven digital participation in agri-food context: Why should C4D and CfSC scholars and practitioners pay attention to information disorder?

    This book chapter explores the rise of misinformation in the agricultural sector, driven by advancements in digital communication and social media. It uses the power, profit, and propaganda framework to analyze how…

  • Non-negotiable components of participation in the digital age of communication for development and social change.

    This book chapter explores the evolving concept of participation in communication for development and social change, particularly in the digital age. It examines how social and Internet-based media have transformed participation, offering…

  • Datafication, aggregation, and heteromation: Participation in a digitally mediated world.

    This chapter explores a third approach to participation in development, viewing it as a vector for power rather than just engagement or power sharing. It analyzes how the digital platform economy, through…

  • Agricultural extension, social media, and the dilemma of path-dependency.

    This chapter advocates for diversifying the digital tools and platforms used in agricultural extension and rural development to reduce dependence on corporate social media, using the concept of path-dependency. It draws on…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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