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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
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    • Get Involed
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  • Perceptions towards information communication technologies and their use in agricultural extension: Case study from South Wollo, Ethiopia

    This study explores how agricultural extension experts in Ethiopia use and perceive Information Communication Technologies (ICTs) in extension organizations, focusing on Agricultural Knowledge Centers (AKCs). It finds that while experts generally view…

  • Nutrition misinformation: How to identify fraud and misleading claims

    This paper addresses the challenges consumers face in navigating nutrition information and identifying health fraud. With the increasing awareness of the link between diet and health, many consumers are making personal health…

  • Digital communication for agricultural and rural development: Participatory practices in a post-COVID age

    This book explores the challenges and opportunities of digital communication and participation in agricultural and rural development, particularly in the wake of the COVID-19 pandemic. It highlights how digital technology has become…

  • The paradox of digital participation and misinformation: Lessons from online agri-food communities of practice in Trinidad and Tobago.

    The book chapter explores the challenges farmers face with digital participation, particularly focusing on information credibility and bias. It highlights that many agricultural initiatives focus on improving farmers’ use of digital platforms…

  • Analyzing misinformation through the lens of systems thinking

    Misinformation and disinformation are increasingly undermining public trust, with harmful effects such as promoting false health information and increasing polarization. Current approaches, including enhancing digital literacy, have had mixed results due to…

  • Social media in agricultural extension services: Farmers and Extension Agents Perspective.

    The study evaluates the current use of social media in agricultural extension services and farmers’ attitudes towards it in Chapainawabganj Sadar Upazila, Bangladesh. It finds that while 75% of farmers have a…

  • Data-driven digital participation in agri-food context: Why should C4D and CfSC scholars and practitioners pay attention to information disorder?

    This book chapter explores the rise of misinformation in the agricultural sector, driven by advancements in digital communication and social media. It uses the power, profit, and propaganda framework to analyze how…

  • Non-negotiable components of participation in the digital age of communication for development and social change.

    This book chapter explores the evolving concept of participation in communication for development and social change, particularly in the digital age. It examines how social and Internet-based media have transformed participation, offering…

  • Datafication, aggregation, and heteromation: Participation in a digitally mediated world.

    This chapter explores a third approach to participation in development, viewing it as a vector for power rather than just engagement or power sharing. It analyzes how the digital platform economy, through…

  • Agricultural extension, social media, and the dilemma of path-dependency.

    This chapter advocates for diversifying the digital tools and platforms used in agricultural extension and rural development to reduce dependence on corporate social media, using the concept of path-dependency. It draws on…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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