PAPA Knows Best: Principles for the Ethical Sharing of Information on Social Networking Sites
This paper explores how social networking sites have transformed the information society described by Mason 23 years ago, prompting a reevaluation of social contracts meant to protect society members. It examines historical…
Expanding the reach of extension through social media
This paper discusses how Extension professionals can use social media to enhance traditional technology transfer methods and reach new audiences. It highlights the increasing popularity of social media and its potential to…
Entrepreneurial Extension Conducted via Social Media
This paper highlights how the widespread availability of the Internet has led to the rise of social media, creating new communication opportunities for Extension professionals and businesses. A team at Penn State…
Do Social Media Support ‘Social’ Change? Insights from a Communication for Social Change Perspective in Agriculture and Rural Development
This paper discusses the shift from individual to collective and system-wide communication processes in agricultural and rural development. It highlights the potential of social media and integrated media (like radio+) to foster…
Transforming the Roles of a Public Extension Agency to Strengthen Innovation: Lessons from the National Agricultural Extension Project in Bangladesh
This paper discusses the need for agricultural extension agencies in low-income countries to evolve from traditional roles to more dynamic ones that support interactive communication and mediation among stakeholders. Focusing on Bangladesh,…
Making sense in the cloud: Farm advisory services in a smart farming future.
This paper explores how data-driven smart farming technologies are reshaping the relationship between farmers and advisors. It highlights the evolving role of advisors in interpreting farm data and helping farmers adapt their…
The impact of polices on government social media usage: Issues, challenges, and recommendations
This paper explores how U.S. federal government agencies use social media to enhance services, gather ideas, and improve decision-making. It highlights the challenges of privacy, security, and data management that arise from…
Social media as a new playing field for the governance of agro-food sustainability
This article explores the influence of social media on agro-food sustainability governance by identifying three key pathways: the creation of public “hypes” around sustainability issues, opportunities for food movements to self-organize, and…
The use of social media in food risk and benefit communication.
This paper discusses how social media platforms have transformed public communication by providing new ways for individuals to both receive and share information about food risks and benefits. It highlights the opportunities…
Agricultural policy in the era of digitalisation
This paper explores how digitalization in agriculture can reshape agricultural policy to better address sustainability challenges. It introduces an analytical framework that examines how digital tools could enhance the design and effectiveness…
