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  • Home
  • About Us
    • Our Mission
    • Who We Are
    • What We Do
    • Contact us
  • Combatting Misinformation
    • Knowledge Mobilization
    • Capacity Development
  • Resources
    • Curated Publication
    • Tracking Misinformation
    • Notable Scholars
  • Media
    • Blog
    • Headlines
    • Announcement
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    • Get Involed
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  • Risk communication and social media during food safety crises: a study of stakeholders’ opinions in Ireland. 

    The paper explores the role of social media in food safety crises, focusing on how stakeholders in Ireland perceive its use for risk communication. It highlights that most stakeholders view social media…

  • Social network analysis of spreading and exchanging information on Twitter: the case of an agricultural research and education centre in Mexico

    This paper investigates how a research and education center in Mexico utilized Twitter to connect and engage within an agricultural research and education community. Through Social Network Analysis (SNA) of 1585 tweets,…

  • Social Media for Enhancing Innovation in Agri-food and Rural Development: Current Dynamics in Ontario, Canada

    This paper explores how digital tools, particularly social media like Facebook, Twitter, and blogs, are used in agricultural and rural development for innovation. It examines whether these Web 2.0 technologies enable more…

  • Retweet: A popular information diffusion mechanism – A survey paper

    This paper provides an overview of research focused on retweet prediction and the analysis of retweeting behavior on social media platforms like Twitter. By examining various studies, it explores why users retweet…

  • Teaching community engagement in the Digital Age

    The book chapter explores the evolution of agricultural extension from a top-down, expert-driven model to a participatory, community-focused approach. It emphasizes the importance of building effective communicators and community engagement officers in…

  • Masculinity and participation in China

    This book chapter examines how participation, when viewed through a universal lens, can perpetuate a masculine perspective of knowledge and action. It uses a transcultural political economy approach to explore the marginalized…

  • Participatory practices and lessons from Scientific Animations Without Borders and a WhatsApp network in a post-COVID age: The case of video animations for rural agriculture

    This book chapter explores the use of WhatsApp as a powerful tool for disseminating educational content to rural farmers, with a focus on the innovative approach of Scientific Animations Without Borders (SAWBO).…

  • Combating misinformation online: re-imagining social media for policy-making

    This paper examines the role of social media in connecting citizens and policymakers while highlighting the challenges of combating misinformation. Through data collected from policymakers in Austria, Greece, and Sweden, it identifies…

  • Instability and internet design

    This paper argues that instability, characterized by constant and unpredictable change, has become the central issue in telecommunications and internet policy, replacing convergence. It examines how the early internet designers (1969-1979), who…

  • Artificial Intelligence, Content Moderation, and Freedom of Expression

    This position paper addresses the challenges of hate speech, terrorist propaganda, and disinformation in the digital age, proposing artificial intelligence (AI) as a potential tool for content identification and moderation. It emphasizes…

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University of Guelph

50 Stone Road East,Guelph, Ontario, CanadaN1G 2W1519-824-4120

Combatting agri-food, climate change and rural misinformation through research, collaboration and capacity development of agri-food and rural stakeholders. Misinformation is one of the top existential threats in the digital age. We need local and global collaborations to counteract it. We aspire to create inclusive platforms where creative minds can collaborate to help the agri-food and rural community combat information disorder.

The Ontario Agricultural College (OAC) of the University of Guelph is internationally renowned for its research, teaching and knowledge extension. Our community has a strong sense of shared purpose: To Improve Life by inspiring leaders, generating knowledge and creating innovative solutions for food, agriculture, communities and the environment


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